Sunday 20 March 2011

Entertainment in the Age of the Internet


With the ever-increasing growth of the Internet, you can’t avoid admitting to the influence it has and will continue to have on our entertainment – Music, Games and Films.
Madhur Singh wrote the article Bollywood's Viral Videos, which outlines the Internet’s impact on the Indian film industry. This article suggests the future of the film industry will be reliant on the Internet.
The expanse of the Internet has allowed films to easily be illegally downloaded; this is a huge problem for the film industry. Rajshri Media’s solution to this issue is to simultaneously release films in theatres and online. Though this might allow easier piracy it also has advantages.
I can see the benefits - in most cases - to pay to download a film on its release date, especially if it’s cheaper than the DVD and is released earlier. It also provides ‘value for money’ to own a downloaded copy of the film rather than pay the same price to have a single theatre viewing.
However, I don’t believe Internet films will ever fully replace the worth of film theatres.
There are many films that are vividly enhanced when viewed in a cinema. Films of our age, such as Avatar and Inception are examples of the benefit of this theatre viewing.
As long as there are blockbuster hits, audiences will use theatres. 
                                                                                                                                     
Singh, M. 2008.  "Bollywood's Viral Video." Time International (Canada Edition), 171 (14) Accessed March 18, 2011.

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